The Swapping market is a phenomenon started in Aarhus back in 2010. Through collaboration between The Sustainability Agency, Worldperfect and the Danish Fashion Institute, The Swapping Market conceptualized into a strong and world wide event. The concept is simple: Give what you have and take what you need. The Swapping Market avoid face-to-face swapping by setting up the venue so everyone hands over their items to volunteers who distribute them around the market area. The Swapping Market has now been held in New York, Los Angeles, Milan and Paris.